Soon the Western becomes so popular and popular that it acquires already established forms and traditions: good always fights against evil and naturally wins, and happy ending becomes an indispensable element.
These typical features of a western were successfully noticed by V. Nabokov in Lolita: “Terracotta landscape, red-faced, blue-eyed cowboys, prim, but very pretty teacher, just arrived at the Rattle Gorge, a horse rearing up, cattle panic, a revolver, a pucker, and a revolver, a pucker, and a revolver, a puppet, and a puppet, and a puppet, and a puppet. clinking window glass, an incredible fistfight, – during which a mountain of dusty old-fashioned furniture crashes, tables are used as a weapon, the hero is saved by somersaults, the villain’s hand pressed by the hero to the ground still tries to find the dropped hunting the knife, fighting quacks, distinctly fucks the fist on the chin, the leg strikes in the belly, the hero dives and hits the villain; and immediately after the man suffered such an amount of torment that Hercules himself fell from them, nothing can be seen, except for a rather attractive bruise on the bronze cheek of the warmed hero, who embraces the beautiful bride on the far border of civilization. ”
Of course, it is difficult for several decades to exploit a similar theme, with actions taking place in the short time of the Frontier, in a limited area of the Wild West. And because the genre, developing and changing, will go through a series of stages in the following years: revisionist and western spaghetti (who among us do not remember these films by Sergio Leone and Korbucchi and the famous couple – Terence Hill and Bud Spencer), kimchi and contemporary western, etc. . Nevertheless, the most important thing has been achieved: Western becomes the brand name of the United States, and the cowboy is a world-famous hero.
A developing and industrial America, with nostalgia recalling and idealizing the times of mastering the Wild West, finally finds its hero in them. After all, the young country did not have its Hermann-Arminius, Roland or Siegfried. And in Europe itself there was a search for new legendary characters: it’s not for nothing that young people read out the novels of Cooper and May, and with enthusiasm accepted spaghetti-westerns. They liked such an honest and fair guy: strong and clever, intelligent and resourceful, devoid of racial prejudice, respecting children, women and parents, and of course – a true patriot. A kind of handsome macho man, ready at any moment to come to your aid. And this romantic, largely invented image, strongly cultivated and replicated by cinema and literature, forever entered the consciousness of the country.